The company

Built by operators, not tourists.

Everywhen is a consumer entertainment company based in Malmö, Sweden. We design and ship high-retention products, and we build the decision platform that runs underneath them.

The story

Everywhen started with a simple observation. The teams behind the best consumer products are no longer just launching them. They are operating them, every day, with thousands of small decisions.

We thought the operating system for those decisions could be better. So we built one for ourselves first, used it to ship a real product, and turned it into a platform that other teams can adopt.

Today, Everywhen is two things at once. A studio shipping premium casual entertainment. And a platform company building the decision layer underneath it.

Operating principles

How we work.

A small team with high-leverage tools, focused on a small set of bets. Our principles are written for ourselves and visible to everyone we work with.

Build the product. Then build the platform.

We validate every decision inside our own products before we expose it to other teams. The game is the proof. The platform is the scalable layer.

Operators, not tourists.

Everywhen is run by people with deep experience shipping mobile games, consumer apps, and data-driven products at scale. We do the work, not just the strategy.

Decisions over dashboards.

Data only matters when it changes what a team does next. Every loop we build is measured against decisions made, not charts produced.

Small team, high leverage.

We use AI-assisted production, decision systems and modern tooling to move at the speed of a much larger company without taking on the cost structure of one.

Build for the long run.

Consumer products are not launches. They are decades. Every decision we make is judged against retention, IP, and durability, not just first-week metrics.

Global by design.

Based in Sweden. Built for global markets. Our products and platform are designed for international audiences from the first sprint.

Capabilities

What the team has shipped.

Combined experience in mobile games, product operations, monetization, growth and AI-assisted production. The full stack required to build and operate consumer products at scale.

Mobile-first product expertise.

Years of shipping mobile games and consumer apps across iOS and Android.

Game and app retention thinking.

Deep practice in cohort analysis, churn modelling and live-product design.

Monetization and growth experience.

UA, creatives, payer cohorts, dynamic pricing and LTV-led optimization.

AI-assisted decision workflows.

Production, planning and execution accelerated by modern AI infrastructure.

Where we are

Built in Malmö. Designed for the world.

Everywhen is headquartered in Malmö, one of Europe's most active game-development clusters. Sweden gives us a deep talent pool, a strong production tradition and proximity to the studios, partners and investors that matter most.

We work globally. Our products and platform are designed for international audiences from day one.

HQMalmö, Sweden

Founded2023

StageEarly, product and platform

EntityEverywhen Games AB

For investors and partners

If you back companies that build at the intersection of games, apps and infrastructure, let's talk.

Everywhen is currently raising and partnering for the next stage of building Lifewi.se and Paddloons Dance Party.

Let's talk → See the platform