Consumer entertainment, AI-native
We combine game design, consumer app thinking and AI decision infrastructure to create products that learn, adapt and grow.



The thesis
Everywhen uses its own games as live product environments to validate retention, monetization, content cadence and audience behavior. The same operating system behind those products becomes a platform for other game and consumer app teams.
We design and ship character-driven, scalable consumer products as live testbeds for our platform.
Player behavior, content cadence, monetization, growth and team workflows feed a unified product model.
What works inside our games becomes a deployable operating layer for other consumer product teams.
Our games
Every title is a real consumer product and a live proving ground for Lifewi.se. Retention, monetization and content cadence are designed, measured and improved through the platform.

Cocktails meet shuffleboard physics. Aim, merge matching drinks, serve customers, and build the ultimate tropical bar.
Coming soon · App Store & Google Play Explore the game →
A cozy block puzzle adventure where every move mines resources and builds a thriving village.
Coming soon · App Store & Google Play Explore the game →
A merge game inside a tropical reality show. Love is in the air. Unfortunately, so are alien spores.
Coming soon · App Store & Google Play Explore the game →
Command tiny elemental heroes, defend the Crystal Gate, and evolve your squad mid-battle.
Coming soon · Steam Explore the game →
Hold the line. Lose the room. A side-scrolling horror story about care, guilt, and the cost of looking away.
Wishlist soon · Steam Explore the game →Lifewi.se
Lifewi.se is an AI decision and execution platform for product, growth and monetization teams. It connects fragmented data and workflows so teams can understand what is happening, diagnose why, decide what to do next, and act faster.
Why now
Games and apps are becoming more dynamic, personalized and data-driven. Teams need faster ways to understand users, make decisions and execute changes. Everywhen brings gaming's strongest capabilities, retention, monetization, segmentation, content cadence and experimentation, into a broader consumer product operating system.
Why Everywhen
Everywhen is based in Malmö, Sweden and led by a team with deep experience in mobile games, product operations, monetization, user acquisition, data-driven iteration and scalable production.
For investors and partners
Everywhen is creating both the products and the operating system behind them. Our own games validate the platform. Lifewi.se turns those learnings into a scalable layer for the wider ecosystem.