Consumer entertainment, AI-native

Everywhen builds high-retention entertainment products, powered by Lifewi.se.

We combine game design, consumer app thinking and AI decision infrastructure to create products that learn, adapt and grow.

Malmö · Sweden
Building since 2023
Games × AI × Platform
Craft Blast title screen
Tropical Merge Bar title screen
Parasite Island Merger title screen
Five games in development · One platform
Building at the intersection of
Games·Consumer apps·AI infrastructure

The thesis

Games are the proof. Lifewi.se is the scalable layer.

Everywhen uses its own games as live product environments to validate retention, monetization, content cadence and audience behavior. The same operating system behind those products becomes a platform for other game and consumer app teams.

01 / BUILD

Create high-retention mobile entertainment.

We design and ship character-driven, scalable consumer products as live testbeds for our platform.

02 / LEARN

Capture signals across the full product surface.

Player behavior, content cadence, monetization, growth and team workflows feed a unified product model.

03 / SCALE

Turn signals into decisions and repeatable systems.

What works inside our games becomes a deployable operating layer for other consumer product teams.

Our games

Five games. One operating system.

Every title is a real consumer product and a live proving ground for Lifewi.se. Retention, monetization and content cadence are designed, measured and improved through the platform.

Tropical Merge Bar
Merge puzzle · Physics

Tropical Merge Bar

Cocktails meet shuffleboard physics. Aim, merge matching drinks, serve customers, and build the ultimate tropical bar.

Coming soon · App Store & Google Play Explore the game →
Craft Blast
Block puzzle · Village builder

Craft Blast

A cozy block puzzle adventure where every move mines resources and builds a thriving village.

Coming soon · App Store & Google Play Explore the game →
Parasite Island Merger
Merge · Narrative comedy

Parasite Island Merger

A merge game inside a tropical reality show. Love is in the air. Unfortunately, so are alien spores.

Coming soon · App Store & Google Play Explore the game →
Tiny Titans: Squad Defense
Lane defense · Squad strategy

Tiny Titans: Squad Defense

Command tiny elemental heroes, defend the Crystal Gate, and evolve your squad mid-battle.

Coming soon · Steam Explore the game →
The Last Room
2D psychological horror

The Last Room

Hold the line. Lose the room. A side-scrolling horror story about care, guilt, and the cost of looking away.

Wishlist soon · Steam Explore the game →

Lifewi.se

From dashboards to decisions.

Lifewi.se is an AI decision and execution platform for product, growth and monetization teams. It connects fragmented data and workflows so teams can understand what is happening, diagnose why, decide what to do next, and act faster.

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Lifewi.se Live Ops workspace
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Why now

The next generation of consumer products will be operated, not just launched.

Games and apps are becoming more dynamic, personalized and data-driven. Teams need faster ways to understand users, make decisions and execute changes. Everywhen brings gaming's strongest capabilities, retention, monetization, segmentation, content cadence and experimentation, into a broader consumer product operating system.

Why Everywhen

Built by operators, not tourists.

Everywhen is based in Malmö, Sweden and led by a team with deep experience in mobile games, product operations, monetization, user acquisition, data-driven iteration and scalable production.

01

Mobile-first product expertise.

02

Game and app retention thinking.

03

Monetization and growth experience.

04

AI-assisted production and decision workflows.

05

Built in Sweden. Designed for global markets.

For investors and partners

A company at the intersection of games, apps and infrastructure.

Everywhen is creating both the products and the operating system behind them. Our own games validate the platform. Lifewi.se turns those learnings into a scalable layer for the wider ecosystem.